This current era of the world is experiencing rapid globalization accelerated by modern means of communication and transportation. This is also giving the image that the world is unified globally.This changed context is ...

Supermarket business is becoming popular day by day in Bangladesh. Fresh vegetables are one of their basic commodity among hundreds of product range. However, supply chain of fresh vegetable in supermarket is very complex ...

This study is conducted empirically for measuring consumers’ attitude towards brand switching on telecommunication sector in Bangladesh. A conceptual model has been developed based on two constructs and some factors. ...

In the capitalist system, on the one hand, companies can be seen as profit maximizing business whose main purpose is to create shareholder value. On the other hand, non-profit organizations exist to fulfill social objectives. ...

Customer Relationship Management is critical to conducting business in today’s competitive marketplace, and banks are no exception. Commercial banks in Bangladesh have embarked different management strategies to promote ...

Corporate Social Responsibility (CSR) is a subject of much current interest within the managerial world. Generally, CSR is understood to be the way firms integrate social, environmental and economic concerns into their ...

Service quality is a very emerging issue in the area of marketing research at present. It is applicable to every sector and organizations profitability highly depend on this. In our country, Mobile ...

High speed technological development, convergence of the state-of-the-art technologies, more or less forced liberalization, etc., have turned the mobile phone telecommunication into a dynamic industry with very large base ...