This study is conducted empirically for measuring consumers’ attitude towards brand switching on telecommunication sector in Bangladesh. A conceptual model has been developed based on two constructs and some factors. ...

In the capitalist system, on the one hand, companies can be seen as profit maximizing business whose main purpose is to create shareholder value. On the other hand, non-profit organizations exist to fulfill social objectives. ...

Customer Relationship Management is critical to conducting business in today’s competitive marketplace, and banks are no exception. Commercial banks in Bangladesh have embarked different management strategies to promote ...

Corporate Social Responsibility (CSR) is a subject of much current interest within the managerial world. Generally, CSR is understood to be the way firms integrate social, environmental and economic concerns into their ...

Service quality is a very emerging issue in the area of marketing research at present. It is applicable to every sector and organizations profitability highly depend on this. In our country, Mobile ...

High speed technological development, convergence of the state-of-the-art technologies, more or less forced liberalization, etc., have turned the mobile phone telecommunication into a dynamic industry with very large base ...

Tourism has grown from the pursuits of a privileged few to a mass movement of people with the urge to discover the unknown environment, to undergo new experiences and the desire to be both educated and entertained. Tourism, ...

The worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services all over the world, by identical strategies, with resultant lower costs and higher margins. ...

This research is an endeavor to understand and identify the role of MIS department in organizational performance mainly focused on banking sector of Bangladesh. The argument of thesis is: Overall performance of the bank ...