The prompt rise of digital technologies and social networking podiums has changed the way students interact, communicate, and access information. Facebook, amongst those podiums, has become exclusively prevalent in university ...

When conventional marketing strategies are not suitable for small and medium-sized enterprises, entrepreneurs must unlearn existing principles and substitute them with new, innovative concepts and endeavors, such as ...

The notion of brand equity is so complicated that there is a wide range of interpretations of it in the literature. In the previous fifteen years, brand equity has grown in significance as the means of comprehending ...

Using environmentally friendly technologies is one way to help save the planet. Even if green tech goods are still in the relatively early stages of their development, the market for green tech products is paying attention ...

This study examines the relationship between social business contributions and social transformation in the associated community. Measuring social impact is one of the most desirable aspects of social business and ...