Sustainable development of dairy industry is an international focal point of institutions like the United Nations (UN) and its member countries. Today, the dairy industry is facing a list of problems due to different types ...

The study aims to examine the branding initiatives and strategies employed by higher education institutions in Bangladesh. This study has considered twenty renowned universities as the study area. The data collection ...

It is no secret that newspapers sales across the country are down and newspapers are having a hard time adapting to new technology and customer trends. In order to increase newspapers circulation more emphasis should ...

This current era of the world is experiencing rapid globalization accelerated by modern means of communication and transportation. This is also giving the image that the world is unified globally.This changed context is ...

This study is conducted empirically for measuring consumers’ attitude towards brand switching on telecommunication sector in Bangladesh. A conceptual model has been developed based on two constructs and some factors. ...

To keep the customer loyal, today relationship marketing get more and more attention in hospitality industry especially in the hotel business. It is necessary to keep in mind that acquiring new customers is far more expensive ...