• Influence of Facebook Advertising on Intention-to-Purchase Amongst Millennials in Bangladesh 

  Ghosh, Mollika (©University of Dhaka, 2024-04-30)

  The advent of the Facebook advertisement has brought a novel standpoint to local-fashion products, event management, and photography services brand pages by enabling consumers’ purchase intentions. However, through Facebook ...
• The Role of Social Business on Social Transformation: Evidences from Bangladesh 

  Huda, Md. Muzakkeerul (©University of Dhaka, 2024-04-28)

  This study examines the relationship between social business contributions and social transformation in the associated community. Measuring social impact is one of the most desirable aspects of social business and ...
• Genetically Modified Food Products in Bangladesh-A Focus on Perceptual Dimensions of Experts and Consumers 

  Ahmed, Amir (©University of Dhaka, 2024-02-28)
• A comparison of competing models to understan d the relationship between personal values and perceived value to predict consumers' intention 

  parvin, Shehely (©University of Dhaka, 2024-02-28)
• Marketing of selected inland fishes in Bangladesh : a study in efficiency 

  Ahmed, Nesar (©University of Dhaka, 2024-02-28)
• The nature, scope and the challenges of the international Business of Bangladesh 

  Khan, Mirza Muhammad Zarowar (©University of Dhaka, 2024-02-28)
• Strategic marketing of Bangladeshi fabrics 

  Kabir, S. M. (©University of Dhaka, 2024-02-28)
• Exchange relationships in business-to-business marketing an exploratory research 

  Islam, ABM Shahidul (©University of Dhaka, 2024-02-28)
• Poultry industry in Bangladesh: a study of pattern, performance, and prospect 

  Sheel, Samir Kumar (©University of Dhaka, 2024-02-28)
• Sustainable development of mobile phone telecommunication industry of Bangladesh: A holistic marketing approach 

  Sarbabidya, Surajit (©University of Dhaka, 2024-02-28)
• Backward linkage and productivity: A study on export-oriented garment industry of Bangladesh 

  Datta, Uttam Kumar (©University of Dhaka, 2024-02-28)
• Regional trade cooperation among saarc countries: an empirical study 

  Islam, Md. Rafiqul (©University of Dhaka, 2024-02-28)
• Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh - A Case study on unilever Bangladesh Limited 

  Zaman, Jesmin (©University of Dhaka, 2024-02-22)
• Market demand analysis of the products of BOC Bangladesh limited 

  Saifuzzaman, Khondaker (©University of Dhaka, 2024-02-22)
• Intermodality: creation of new marketing opportunity for Bangladesh 

  Islam, Md. Ziaul (©University of Dhaka, 2024-02-22)
• A study on development of tourism in selected muslim countries lessons for Bangladesh 

  Ishtiaque, Abu Naser Ahmed (©University of Dhaka, 2024-02-22)
• Tourism Industry in Bangladesh: An Empirical Study on its Present Patterns and Strategies for Development 

  Chowdhury, Md. Ashraful Islam (©University of Dhaka, 2024-02-22)
• Foreign direct investment in Bangladesh: trend and performance 

  Rahman, Md. Mizanur (©University of Dhaka, 2024-02-22)
• Consumer credit: a Banking product to upgrade the lifestyle of people of Bangladesh 

  Rahman, Ataur (©University of Dhaka, 2024-02-22)
• Impact of diversified agriculture on the socio-economic upliftment of the rural people of Bangladesh 

  Alam, Md. Jahangir (©University of Dhaka, 2024-02-22)

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