The notion of brand equity is so complicated that there is a wide range of interpretations of it in
the literature. In the previous fifteen years, brand equity has grown in significance as the means of
comprehending ...
The study examines the formulation of marketing strategies of some selected Commercial Banks of Bangladesh.The study examines following specific objectives: To examine the marketing strategy of private commercial banks, ...
Using environmentally friendly technologies is one way to help save the planet. Even if green tech goods are still in the relatively early stages of their development, the market for green tech products is paying attention ...
The advent of the Facebook advertisement has brought a novel standpoint to local-fashion products, event management, and photography services brand pages by enabling consumers’ purchase intentions. However, through Facebook ...
This study examines the relationship between social business contributions and social
transformation in the associated community. Measuring social impact is one of the
most desirable aspects of social business and ...