Human Resource Management Practices Of Robi Axiata Limited.

Abstract

[Changing competitiveness in the global markets has created new challenges for business organizations. To cope with this changing environment human resource management (HRM) practices are expected to play a more vital role in firm performance. Human resource or people are diversified from the viewpoint of likes and dislikes, emotions, feelings, values, personalities and qualifications as well. The subject matter of human resource management (HRM) is dealing with people. Until and unless an organization don’t have efficient and talent human resource they cannot build a good workforce team for achieving professionally the organizational goal. Without productivity improvement no organization can flourish and survive in the long run. For this reason HRM as a separate matter of study has been gaining popularity and this study explored HRM practices of Robi Axiata Limited a cellular mobile phone multinational company operating in Bangladesh. This study has not covered all HRM activities of Robi but some selected major HRM functions has been explored. These major HRM activities are human resource planning (HRP), recruitment and selection, training and development, motivation and leadership, performance appraisal, compensation, job satisfaction and promotion.This is a descriptive type of study and primary data have been collected designing a Likert Scale questionnaire. The study investigated with a sample of 20 respondents of each HRM function and there are eight major HRM activities of Robi has been analyzed here. Ms. excel and graphics computer software has used for data interpretation. Percentage statistics has been used and several tables and bar diagram were developed for data analysis. It is found after data analyses that for formulating effective HRP Robi’s uses trend analysis and individual departmental manpower requisition is considered for taking projected future manpower decision. Robi have expert qualified personnel who are involved for recruitment and selection process. Before go for actual selection they usually take a clear understanding about their operational requirements and business goals. Moreover they are spending huge money in order to train their employees. The company first identifies the training needs and then arrange proper training program. These training boost up the moral and increase productivity of the employees. Robi needs to increase basic salary. Employees need to provide feedback about their performance evaluation result. After all Robi has provided a good working environment for employees. The study investigated that HRM practices of Robi have a significant effect on its organizational performance and the knowledge of HRM facilitates HR managers to select, train, motivate, sustain and retain people so that they can be able to make a productive contribution to this service oriented company Robi Axiata Limited. Finally, a conclusion and recommendation has been drawn on the basis of findings of this study.]