Effects of Organizational Identification and National Identity Perception on Employees’ Organizational Citizenship Behavior, Job Involvement and Job Performance

Abstract

The main objective of the present study was to investigate the effects of Organizational Identification (OI ) and National Identity (NI ) perception on employees’ Organizational Citizenship Behavior (OCB ), Job Involvement (JI ) and Job Performance (JP ). For that purpose a total of 1000 Ready-made Garment employees were selected following purposive sampling technique. Among them 675 set of data sheets were retained on the basis of completeness of responses all of the items across the instruments. All variables were measured by administrating a set of standard questioners adopted in Bangladeshi cultural context following standard data collection procedures. Pearson’s correlation coefficients were calculated for test relationships among variables and multiple linear regression analyses were also performed following the significant relationships if found by using the software named as SPSS-24. Findings indicated that there were statistically significant relationships between OI and OCB (r=.159, p<.01, two tailed test ), OI and JI (r=-.263, p<.01 two tailed test ), NI and OCB (r=.119, p<.01, two tailed test ), OCB and JP (r=.385, p<.01, two tailed test ), OI and NI (r=.152, p<.01, two tailed test ). All these significant relationships were found having predictability. That is the findings revealed that OI and NI have significant effects on OCB. Moreover, OI also found having significant predictive effects on JI. OCB can predict significantly employees’ JP. There were two dimensions of NI (NI-Value and NI-Religion ) and three dimensions of OI (OI-Membership, OI-Similarity and OI- Loyalty ). Finding showed that NI-V (r=.093, p<.01,two tailed test )and NI-R (r=.165, p<.01, two tailed test ) were significantly related to OCB. NI-R also were significantly related to JI (r=-.127, p<.01, two tailed test ) and JP (r=.089, p<.01, two tailed test ). Besides these, findings also showed results that OI-M(r=.160, p<.01, two tailed test ) and OI-S (r=.152, p<.01, two tailed test ) significantly related to OCB, when both OI-M and OI-S together explained 3.6% of the variance in OCB (p=<.05). However, the present study suggests that programs for enhancement of OI and NI were recommended to increase the OCB, JI and JP among employees.