This current era of the world is experiencing rapid globalization accelerated by modern means of communication and transportation. This is also giving the image that the world is unified globally.This changed context is ...

This study is conducted empirically for measuring consumers’ attitude towards brand switching on telecommunication sector in Bangladesh. A conceptual model has been developed based on two constructs and some factors. ...

To keep the customer loyal, today relationship marketing get more and more attention in hospitality industry especially in the hotel business. It is necessary to keep in mind that acquiring new customers is far more expensive ...

Supermarket business is becoming popular day by day in Bangladesh. Fresh vegetables are one of their basic commodity among hundreds of product range. However, supply chain of fresh vegetable in supermarket is very complex ...

The economic condition to some extent of any country largely depends on some socioeconomic indexes. Govt. emphasizes giving importance to these parameters which are economically and socially viable. Some Developed countries ...