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Browsing MPhil Thesis by Title

Now showing items 1-20 of 30

Bank-customer interface in formulating marketing strategies in private commercial Banks of Bangladesh

Bhuiyan, Md. Tabarak Hossain (©University of Dhaka, 2024-01-25)
Behavioral pattern of mobile phone users in Dhaka city: a comparative study on Grameenphone and Banglalink

Ahmed, S. M. Sohel (University of Dhaka, 2019-10-17)

The study has been conducted on ‘BEHAVIORAL PATTERN OF MOBILE PHONE USERS IN DHAKA CITY: A COMPARATIVE STUDY ON GRAMEENPHONE AND BANGLALINK. The specific objectives of the study are: to find out demographic profiles that ...
BRANDING STRATEGIES OF DAILY NEWSPAPER INDUSTRY IN BANGLADESH

Ghosh, Arup Kumar (University of Dhaka, 2021-09-12)

Newspapers are like other products we use in our daily life. A newspaper can be a popular brand by following proper branding strategies. The major objective of this study is to define some winning brand strategies for ...
Building of Brand Image of Newspapers through Integrated Marketing Communication

Wadud, Abdul (University of Dhaka, 2020-12-09)

It is no secret that newspapers sales across the country are down and newspapers are having a hard time adapting to new technology and customer trends. In order to increase newspapers circulation more emphasis should ...
Customer preference for Banks: A Comparative study of Public and Private Banks of Bangladesh

Rahman, Ataur (©University of Dhaka, 2024-01-22)
Customers' attitudes toward Banking services: a comparative study between private and public commercial Banks in Bangladesh

Rashid, Harunur (©University of Dhaka, 2024-01-21)
Deception of Advertising in Bangladesh: an Empirical Investigation

Hossain, Mohammad Anowar (©University of Dhaka, 2024-01-21)
Factors Affecting Customers' Brand Switching Behavior: A Study on Edible Oil Brands in Bangladesh

Rahman, Taslima (©University of Dhaka, 2023-11-16)
Factors Affecting Customers’ Satisfaction in Online Shopping: A Study on Capital City of Bangladesh

Islam, Md. Touhidul (©University of Dhaka, 2024-02-04)

E-commerce, sometimes known as online shopping, is one of the fastest-growing industries on a global scale. In the twenty-first century, people all over the world spontaneously engage in online shopping, a new shopping ...
The gap between perception and expectation of the students studying at the private universities of Bangladesh: an application of servqual methodology

Khan, Repon (©University of Dhaka, 2024-01-21)
General Insurance Business in Bangladesh -Its Patterns, Problems and Prospects

Habib, Md. Wahidul (©University of Dhaka, 2024-01-22)
Impact of Service Convenience in the Beauty Care Service Industry: A Study on the High End Parlors

Islam, Parisa (University of Dhaka, 2019-12-30)

Women and beauty have always been correlated. Resembling the thought, the beauty care service sector is one of the booming industries of Bangladesh. Keeping that on mind, this research aims to explore the influence of ...
The Impact of Social Media Marketing on Brand Awareness of Sub-urban People of Bangladesh- An Empirical Investigation

Al Amin, Md. (©University of Dhaka, 2023-09-27)

Purpose: The study aims at exploring the influence of the determinants of social identification, customer engagement, trust, psychological issue (i.e., psychological reactance), and customer satisfaction on sub-urban ...
Market potentiality of Solar Photovoltaic System in Bangladesh

Momotaz, Shamsun Nahar (©University of Dhaka, 2024-01-22)
Marketing of agricultural inputs: a study on selected thanas of Gazipur district

Azaad, Md. Abul Kalam (©University of Dhaka, 2024-01-22)
Marketing of ceramic tableware: present status and prospects

Mazumder, Mohammed Alamgir (©University of Dhaka, 2024-01-25)
Marketing of Handloom Sarees in Bangladesh

Banu, Hasina (©University of Dhaka, 2024-01-25)
Marketing of high valued fruits in Bangladesh-an empirical investigation

Siddique, Mohammad Abu Bakar (©University of Dhaka, 2024-01-25)
Marketing of milk in Dhaka city: its pattern and problems

Alam, Md. Manzurul (©University of Dhaka, 2024-01-25)
Marketing strategy of local and foreign firms in Bangladesha: a study on consumer products

Ahsan, Syed Ejaz (©University of Dhaka, 2024-01-25)

Now showing items 1-20 of 30

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