Abstract:
The present world is a post-modern world. Everywhere there is a consumer culture. Since 1991 the world is going on a new phase, for the communication revaluation the world became so closer. With the development of the market economy the world run away with a new culture. In this world economy everyone wants to lead a better life. All over the world this culture is going on, another important thing is that in Third World countries this new economic culture is also evident very well. Bangladesh is also a member of a new economic world. Due to liberalization economic restructure and redevelopment occurred in our country. In Khulna city the effects of liberalization is also evident. It makes incredible transformation of lifestyle .Quality of urban life in Khulna city has become a commodity where consumerism, privatization, cultural and social changes effects on everywhere. This study aims to explain the situations of the social life of the urban dwellers. It will focus how privatization and commodification makes dependent urbanization. It further explains how capitalistic logic makes fictional capital and makes the new urban poverty. The study is based on mixed methodology .Urban history and ethnology has been used to explain the transformation of the city. It argues that neo-liberalism creates redevelopment of the economic structure and its effect the social life.
