Abstract:
The present study is to analyse value chain of major fish species in Jhenaidah district, Bangladesh. The study has identified different marketing channels and intermediaries involved therein and their roles in fish marketing and the extent of value addition in terms of costs in successive stages of fish movement anddetermine marketing margins of the intermediaries. The longest supply chain involves six intermediaries for live Pangas (fish farmer, nikari, paiker, aratdar, retailer and consumer). Two supply chains identified for carps and tilapia involve five intermediaries (fish farmer, aratdar, paiker, retailer and consumer) and 4 intermediaries (fish farmer, aratdar, retailer and consumer) respectively. Supply chain of hilsha comprises of six intermediaries, namely fishermen, aratdar, paiker, aratdar, retailer and consumer for the distant domestic market. Two other identified channels for hilsha marketing involve respectively five intermediaries (fishermen, aratdar, paiker, retailer and consumer) and four intermediaries (fishermen, aratdar, retailer and consumer) for the local markets. The overseas hilsha marketing channel involves four intermediaries namely, fishermen, aratdar, LC paiker and overseas consumers. Domestic supply chains for shrimp marketing involve four intermediaries (shrimp farmer, aratdar, retailers and consumer) for local market and five intermediaries (shrimp farmers, aratdar, paiker, retailer and consumers) for distant markets. Three overseas supply chains are identified for shrimp marketing. The involved intermediaries are at most six, namely, shrimp farmer, aratdar, bepari, account holder, processing plant and overseas consumer. Fish farmers and fishermen are the first link in the fish marketing channels. They are the supplier of fish to the market.Nikari(informer) is a middleman who does not have the ownership of the product but establishes a bridge between buyers and sellers and receive commission from farmer @0.50 Taka/kg in the study areas in case of major carps. Grading is an important activity in fish marketing as different sizes of fish fetch different prices. Grading facilitates buying and selling of fish. Most fish are graded on the basis of size (weight). v The storage function is primarily concerned with making goods available at the desired time. It enables traders to obtain better prices for their products. Being a highly perishable commodity, fish requires extremely specialized storage facilities matching the seasonal demand. Value is added when products pass different stages and move from one intermediary to another. The different cost components required for successive movement of fish are transportation, basket packaging, icing, wages and salaries, aratdar’s commission, house rent, security, electricity, telephone, personal expenses, tips-donation, wastage, dadon cost, government taxation, subscription for cooperatives (for hilsha), export packaging (shrimp).