http://reposit.library.du.ac.bd:8080/xmlui/xmlui/handle/123456789/186 2026-04-06T20:56:18Z http://reposit.library.du.ac.bd:8080/xmlui/xmlui/handle/123456789/4709 Scenarios of Tourism in Bangladesh: A Cultural Perspective Muhsina, Kamarun Cultural tourism has huge impacts on the tourism industry of destination countries. Bangladesh is of no exception to this. Cultural tourism, defined as travel that authentically represents the layers of a place and its people, helps make cross-cultural exchange, accelerate economic development, and create global peace and harmony. Despite Bangladesh's rich cultural heritage, including historical sites, festivals and arts, the country has not been able to attract a significant number of cultural tourists. This research addresses the challenges of cultural tourism development, dictates the ways of exploiting the opportunities of developing the in Bangladesh. These challenges include the lack of proper promotion, absence of community engagement, and poor cultural preservation system. Using data from four key tourist destinations (Dhaka, Cox's Bazar, Bandarban, and Sylhet), the study highlights the need for better management and strategies to promote cultural tourism development in Bangladesh. The findings emphasize the importance of cultural growth in enhancing tourist satisfaction and economic development. This research aims to provide policymakers, stakeholders, and local communities with insights for improving cultural tourism and bridging the existing research gaps in Bangladesh. Furthermore, this study explores the development strategies of cultural tourism in Bangladesh, focusing on variables such as cultural growth, tourist satisfaction, tourist arrivals, community engagement, and economic growth. Employing quantitative methods like Pearson Correlation, Multiple Regression, Path Analysis, and ANOVA, the research finds a significant positive relationship between these variables and cultural tourism development. Cultural growth is identified as critical for driving tourist satisfaction, increasing tourist arrivals, and engaging communities, which in turn fosters economic development. Despite Bangladesh’s rich cultural heritage, challenges such as inadequate promotion, lack of cultural preservation, and infrastructural limitations hinder the cultural tourism growth. The study also highlights the need for policy reforms, community engagement, and sustainable practices to overcome these obstacles. By emphasizing the relationships between cultural and economic growth, this research offers insights for policymakers and stakeholders to develop cultural tourism and enhance economic growth in Bangladesh. Further, research is recommended to refine the model by addressing the factors that did not show significant effects. This thesis is submitted for the degree of Master of Philosophy. 2025-07-08T00:00:00Z http://reposit.library.du.ac.bd:8080/xmlui/xmlui/handle/123456789/4708 Community Development through Community Based Tourism: A Study on Bandarban in Bangladesh Most. Habiba Sustainable tourism development (STD) is suggested to decrease the destructive impacts of mass tourism development. There are many ways to achieve sustainable development of tourism, and community-based tourism (CBT) is one of them. CBT encourages the community people to take part in the process of tourism development, where the community provides all the facilities to the tourists. In CBT, the community's culture, tradition, authentic practices, local food and lifestyle are some of the appeals for the tourists. The indigenous community can operate the whole tourism development process with proper guidelines. In this way, all the monetary benefits of tourism can be fairly disseminated among the stakeholders and community members. Chittagong Hill Tracts (CHT) is the home to many tribal communities, and Bandarban is considered one of Bangladesh's most prominent tourist hubs for adventurous tourists. Bandarban has much to offer to tourists, from its natural to cultural attractions. As many tribal communities reside here and they have all the attractions to offer to the tourists, it certainly is the ideal place to develop CBT. Currently, in Bandarban, several CBT programs are operated by the local community or authority. This research aims to identify the significance of CBT in developing tourism sustainably. The researcher carried out a questionnaire survey with N=200, and all the respondents were from Bandarban areas. After analyzing the collected data and using SPSS software, it was found that the CBT initiatives prioritize environmental practices, community decision-making, and cultural preservation which altogether contribute to enhance sustainable tourism development in Bandarban significantly. vi CBT initiative fosters the local economic growth by creating employment opportunities for the locals, giving opportunities to set up new businesses, exploring opportunities to guide tours, creating opportunities to earn and save more, and by increasing the overall economic conditions of the households. A financial effect analysis of tourism has also been carried out and found that tourism has a substantial positive economic impression on the local community of Bandarban. Community engagement and participation are seen as contributors to different aspects of community development. If the host community is more engaged in the process, they can benefit the most from it. The benefit of CBT is especially significant, as it will be distributed equitably among the community. This study assumes that community involvement in CBT decision-making significantly contributes to a greater perceived positive impact on different aspects of community development, including financial opportunities, social services, environmental protection, and cultural preservation. After analysis, the study found that community engagement in CBT development positively impacts economic opportunities and social services. That means the more the community participates in decision-making, the more economic opportunity is created for the community, and they also get better social services. Although CBT development has vast potential in Bandarban, considering its attraction, there are some hindrances obstructing the development of CBT in Bandarban. After analyzing the literature and conducting the survey, this study summarizes some crucial challenges for CBT development in Bandarban, such as insufficient financial resources, limited tourism infrastructure, lack of skilled human resource, and regulatory or policy constraints. Also, some environmental concerns or preservation issues include deforestation, habitat loss, and pollution caused by tourism activities. Based on the analysis and challenges found, the researcher makes some recommendations at the end of this thesis. This thesis is submitted for the degree of Master of Philosophy. 2025-07-08T00:00:00Z http://reposit.library.du.ac.bd:8080/xmlui/xmlui/handle/123456789/2793 Sustainable Tourism: Prospects and Challenges of Kuakata Sea Beach Sarker, Jashim Uddin Sustainable Tourism Development (STD) is a major goal for the tourism industry. Lack of sustainable tourism understanding is a challenge for implementing sustainable tourism development. The basic principles of sustainable tourism consist of economic, environmental and socio-cultural dimensions. It is apparent that different individuals have different perspectives on sustainable tourism development. Divergent perspectives among tourism stakeholders cause unanticipated conflicts while promoting sustainable tourism destinations. Before applying sustainable tourism concepts, it is important to know what major stakeholders think and how they feel about them. This research addresses the highly vulnerable sea beach in Kuakata in Patuakhali district of Bangladesh as the study context. Kuakata is the second largest beach in Bangladesh and has forests like mangroves, which are very important for tourism. The existing literature about the perceptions of sustainable tourism development of different major stakeholder groups of the Kuakata is very limited. It is also unknown what kind of challenges Kuakata is currently facing in the implementation of sustainable tourism and what new prospects are being created. In order to fill research gaps, the aim of this thesis is to investigate what are the various prospects and challenges of sustainable tourism in Kuakata sea beach. In doing so, a mixed methods approach is used in this research to address the research aim and four objectives. In this research, it was used to produce quantitative data, the primary data set for achieving the first and second research objectives. Two distinct surveys were conducted: one of the tourists and another of the local residents. For both questionnaire surveys, the face-to-face interview method was selected for collecting data. In addition, qualitative methods used in this research consisted of semi-structured in-depth interviews with tourism business service providers, tour operators, government and non-government stakeholders. Factor Analysis, Mean Analysis, Independent Sample ‘t’ Test, and one-way between-groups analysis of variance (ANOVA) were used to reach the first and second objectives. A judgmental sampling technique and thematic analysis was adopted to achieve the third and fourth objectives. Documents from a wide variety of sources were examined in order to add richness to the empirical data and to verify the participants' assertions. From the tourist survey, five factors were extracted, namely: “Quality of Destination”, “Desirable Features”, “Condition of Supporting Service”, “Requisite Facilities”, and “Interest for STD”. The results of the Independent Sample “t” Test and One-Way ANOVA showed that there was no significant difference between the variables with respect to gender, age, and educational qualification, whereas the tourist’s house location from Kuakata sea beach and the monthly family income of the tourists made a significant difference in their perception towards sustainable tourism development. Five distinct factors are generated from the resident survey by the rotated component matrix, namely: "Perceived Negative Impacts", "Community Satisfaction and Interest towards STD", "Perceived Positive Impacts", "Welfare Increase", and "Perceived Social Costs". The results of the Independent Sample‘t’ test and One-Way ANOVA proved that for the perceptions of residents of STD at Kuakata sea beach in relation to the resident respondents’ demographic characteristics presented that there is a significant difference between the variables with respect to residents’ types, gender, age, residents’ house location from Kuakata sea beach, educational qualification and occupations. However, there is no significant difference between the perceptions of resident respondents with regard to monthly family income. A thesis submitted for the degree of Master of Philosophy at the University of Dhaka, Dhaka, Bangladesh. 2023-11-16T00:00:00Z http://reposit.library.du.ac.bd:8080/xmlui/xmlui/handle/123456789/2782 Hotel Management and Customer Satisfaction: Case of a Five Star Hotel Hossain, Md. Shakawath The field of hotel management revolves around ensuring impeccable hospitality experience for the guests. This experience is ensured through the operation of a collection of interrelated service departments with which hotels in-general are managed. This research focuses on the elements of hotel management that have profound impact in generating customer satisfaction at The Westin Dhaka, which is one of the leading hotels in Dhaka city. In doing so, the paper focuses on evaluating customer expectations and perceptions and looks for possible gaps in the levels of expectations and satisfaction. As the theoretical framework, this paper utilizes the Expectation disconfirmation theory and the SERVQUAL Model to evaluate the perception-level and expectation of the guests. To identify these, the researcher has developed the research instrument (the questionnaire) utilizing Parasuraman et al. (1988)’s conceptualization on service efficiency that coined a 22-attribute framework with specific focus on dimensions e.g., tangibility, reliability, responsiveness, assurance and empathy. The instrument has been utilized to accumulate primary data from The Westin Dhaka’s guests for three different weeks which is then used to conduct a Gap Analysis of the SERVQUAL dimensions. Finally, the data is analyzed through IBM SPSS Statistics software to determine whether the SERVQUAL dimensions have impact in guest satisfaction at The Westin Dhaka. This Thesis Submitted as the Degree Requirement of Master of Philosophy in Tourism and Hospitality Management. 2023-11-14T00:00:00Z